How can other children’s bike brands sell bikes that are ‘Made in Europe’?

Almost every brand relies on Asia-based production for their aluminium frames and the majority of the components on their bikes. Some brands then choose to paint the frames or assemble the bikes in Europe so that they can claim the 'Made in Europe' seal. We are not aware of any European brand that offers comparable value for money on their children's bikes, whose aluminium frames do not originate in Asia.

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