How does woom justify the prices of its products?

Our bikes are built with premium materials and components. This is what makes them so durable and long-lasting – and for us this goes hand in hand with sustainability. At our HQ in Klosterneuburg, Austria, we have around 15 designers, engineers and project managers that each work tirelessly for months to develop nearly every single component of our bikes, carrying out countless tests and revisions. Here at woom we are also committed to providing competent, fair and rapid responses to customer service requests. All of these factors combined contribute to a price that is slightly above average. The revenue that’s generated is then immediately reinvested into further R&D for our products and our production methods. After all, there are lots of children in the world whose biggest joy in life is going for a bike ride.

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