Why did the prices for woom bikes go up on 4 January 2023?

In 2022, there were sharp rises in raw material and energy costs globally, which particularly affected transportation and logistics. As part of this, the raw materials and components necessary to build our woom bikes became much more expensive.

In order to continue producing our premium children's bikes without having to compromise on quality and for our business to remain commercially viable, we had no choice but to raise our prices somewhat.

This is what led to the price hike on 4 January 2023. These price increases vary slightly depending on the model, which components are required and how complex a bike is to make.